Buy an MV Augusta E-bike and win a trip to Langhe Monferrato Roero

the contest

Routes of BuonVivere

A project born from two excellences, ready to provide authentic emotions: a prestigious company with unique vehicles dedicated to electric mobility, a hilly World Heritage area where you can challenge yourself amidst landscapes to admire and traditional food products to taste. These are the ingredients for an innovative experience that you will be able to enjoy in the open air.

Mv augusta e-mobility

E-bike Experience

Gentle hills, UNESCO landscapes, low-traffic roads: Langhe Monferrato Roero is the ideal mix for a cycling experience. It's even easier thanks to the e-bike routes between the Barolo Langa and the Alta Langa: map, downloadable gpx, interconnections between routes, indication of charging stations and points of interest, for a slow tour to be fully enjoyed.

Routes of BuonVivere

Alta Langa Bianco

As white as the cheese produced on these hills, this 52 km long trail will take us by the hand into the deepest Alta Langa. Amidst woods, pastures and breathtaking views, you ride from village to village, past centuries-old chapels, castles perched on hilltops and little gems you might not expect.  In Levice the route joins the Alta Langa Verde trail, while from Mombarcaro you can reach Paroldo and, from there, venture into the Langa Cebana, among lavender fields and hills overlooking the mountains.

Routes of BuonVivere

Alta Langa verde

As green as the woods in which you ride, this 56 km route takes you on a discovery of the Alta Langa. We are in the homeland of the hazelnut, the Tonda Gentile di Langa (Round Hazelnut of the Langhe), the queen of every menu here. Hazelnut groves run alongside, low-traffic roads that take you to small villages, architectural gems where ancient and modern styles merge together, sea air that comes from the neighbouring Liguria. An immersive experience to help you regenerate. In Levice you can join the Alta Langa Bianco trail, in Bosia you can take a detour towards Cossano Belbo, the entry point into the Pavese hills.

Routes of BuonVivere

Barolo Rosso

Barolo Rosso, a loop trail of about 53 km to discover all the colours of wine. The starting point is Alba, with its hundred towers, and, in a few pedal strokes, you will get to the hills. You climb up to the Langa from Roddi and then continue from village to village along roads that offer breathtaking views, castles popping up through the rows of vines, small churches amidst the vineyards, the UNESCO belvedere. The loop ends in Diano d'Alba and then goes back to the city. The trail meets for a short stretch with the Barolo Viola, a loop that is joined in Novello and ends in Castiglione Falletto.

Routes of BuonVivere

Barolo Viola

Barolo Viola, like the nuances of the finest red wines, is a loop trail of about 56 km between the Langa del Vino and the Alta Langa. For a segment it overlaps the Barolo Rosso trail. The starting point is Barolo, with its castle, and then on to the villages of the Langa, which are kept like jewels, auditoriums in which to enjoy music in the open air, and low-traffic roads dotted with farmhouses. Next, the trail continues towards the upper lands, where the first watchtowers can be spotted, and returns through the vineyards to Castiglione Falletto. In Albaretto della Torre you can join the Alta Langa Verde trail.

Routes of BuonVivere

Alta Langa Bianco

Bianco come il formaggio che viene prodotto su queste colline, questo percorso di circa 52 km ci conduce per mano nell’Alta Langa più profonda. Tra boschi, pascoli e panorami mozzafiato, si pedala di borgo in borgo, tra cappelle secolari, castelli arroccati sulla cima della collina e piccoli gioielli che non ti aspetti.  A Levice il percorso si collega con l’Alta Langa Verde, mentre da Mombarcaro si può raggiungere Paroldo e, da qui, sconfinare verso la Langa Cebana, tra campi di lavanda e colline che guardano le montagne.

Routes of BuonVivere

Alta Langa Verde

Verde come i boschi in cui si pedala, questo percorso di circa 56 km ci porta alla scoperta dell’Alta Langa. Siamo nella patria della nocciola, la Tonda Gentile di Langa che qui è la regina di ogni menù. Noccioleti che ci scorrono accanto, strade a bassa percorrenza che conducono a piccoli borghi, gioielli architettonici in cui antico e moderno si fondono, aria di mare che arriva dalla vicina Liguria. Un’esperienza immersiva per rigenerarsi. A Levice ci si può collegare al percorso Alta Langa Bianco, a Bosia si può deviare verso Cossano Belbo, punto di ingresso nelle colline di Pavese.

Routes of BuonVivere

Alta Langa Rosso

Barolo Rosso, un percorso ad anello di circa 53 km per scoprire tutti i colori del vino. Punto di partenza Alba, con le sue cento torri, e, in poche pedalate, si arriva in collina. Si sale in Langa da Roddi e si prosegue di borgo in borgo su strade che regalano panorami mozzafiato, castelli che spuntano tra i filari, chiesette tra le vigne, belvedere UNESCO. L’anello si chiude a Diano d’Alba per poi tornare in città. Il percorso coincide per un breve tratto con il Barolo Viola, anello che si innesta a Novello per finire a Castiglione Falletto.

Routes of BuonVivere

Alta Langa Viola

Barolo Viola, come le nuance dei vini rossi più pregiati, è un percorso ad anello di circa 56 km tra la Langa del Vino e l’Alta Langa. Coincide per un tratto con il Barolo Rosso. Punto di partenza Barolo, con il suo castello, continuando tra borghi di Langa tenuti come gioielli, auditorium in cui godere della musica all’aria aperta, strade a bassa percorrenza punteggiate di cascine. Si prosegue poi verso le terre alte, iniziando ad avvistare le prime torri di guardia, per tornare tra i vigneti a Castiglione Falletto. Ad Albaretto Torre ci si può connettere al percorso Alta Langa Bianco.

Langhe Monferrato Roero

The home of BuonVivere

Whatever the length or reason for your trip, you are most welcome to Langhe Monferrato Roero: the Home of BuonVivere. Welcome to the lands where the landscapes are a World Heritage Site and offer unparalleled views. Immerse yourself in our history, discover our traditions, savour our excellence, experience the slow pace of our daily life. You will take home an everlasting memory.

Experience gallery

Be prepared for a unique experience in the land of BuonVivere.

Here the most refined gastronomic delicacies meet some of the most renowned wines. Just take a break, taste, savour: scents and flavours will capture your heart. Look up to admire picture-postcard landscapes, stroll through ancient villages, ride along vineyards, walk through woods. What are you waiting for? 

Rules of the contest

Read here how to participate!

Would you like to spend a weekend in the open air,  in the name of sport, wellness and flavors?
Langhe Monferrato Roero and Mv Agusta give you the opportunity to explore the Unesco World Heritage hills.
You can win a weekend for two people by following three simple steps.



Buy an MV Agusta e-bike

From 1st May 2022 to 31st August 2022 in all MV Agusta stores and online in Italy and in Europe.


Register at

Enter your details, together with your purchase invoice, on the dedicated contest page. Keep your fingers crossed and...


Win a holiday in Langhe Monferrato Roero

On 5th September 2022, three lucky winners will be drawn to enjoy a weekend for two in Langhe Monferrato Roero and discover BuonVivere.

The Routes of BuonVivere will be waiting for you!

Please participate